Discovery Questionnaire

Let's get to know your church.

This questionnaire is the first step in your Discovery Stage. It's foundational in shaping the messaging and design strategy that truly resonates. Here's what makes it crucial:

Uncover Your Unique Story — Understand what sets your community apart.
Align Strategy with Vision — Tailor our services to match your church's goals and ambitions.
Identify Your Audience — Craft messages that speak directly to those you aim to reach.
Refine Your Brand's Voice — Ensure your brand voice communicates effectively and authentically.

Your insights here lay the groundwork for a strategy that doesn't just elevate your media but transforms it. We recommend involvement from key people at your church when possible.

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About You & Your Church

Please take time to complete this section thoughtfully. Additional input from others at your church is encouraged — the answers here provide the foundation for your brand's overall messaging.

About You

Your Name

Your Email

Your Role

About Your Church

Church Name

Church Website

Do you have additional names or abbreviations you use (or would like to use)?

What does your church's name mean or reference?

Do you have multiple campuses?List locations if yes.

Average weekend attendance

Average weekend visitors

How do you refer to your services?e.g., services, experiences, gatherings

Paste or write your Mission/Vision statementA sentence or two that explains your church's goals and why it exists.

Name 1–2 milestones that shaped your church's journey

Goals

What 3 results would make the next 12 months a success?

What are your goals for this brand project?Provide 2–3 goals you seek to accomplish upon completion of this brand journey.

Your Current Logo

Describe what you like about your current church logo.

What DON'T you like about your current logo?It's okay... let it all out.

Your Message

What benefits does your church offer?What are you specifically trying to help your community with? What sets you apart from other organizations in your area?

What are three messages your church needs to communicate?Why does your church matter? These should be relevant to your target audience.

What are five words that represent your church?Think about your church's personality and reputation. Use only single words.

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Your Audience

This section focuses on who your church serves, their needs, and what attracts them to your message. By exploring your audience's demographics, challenges, and the experiences you aim to create, we can shape media that speaks directly to their lives and fosters deeper connections.

Who is the typical person/family your church serves?

Who is your ideal church member?

Who is your ideal community prospect?

Does your online audience differ from your in-person crowd? How?

Describe the ideal in-person newcomer experience

Describe the ideal new website visitor experience

What outreach methods connect best with your community?

How does your church "speak" to your audience?e.g., friend, teacher, coach

How do people hear about your church or interact with your brand?

Why do people come to your church?

What challenges does the average person in your community struggle with?

Where is the best way to engage with people in the community outside your church?

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Your Messaging

Your church's messaging is the voice and heart of your communication. Here, we dive into the key messages, emotions, and stories that define your mission — clarifying what you want people to remember and how you want them to feel.

How successful is your current voice and positioning?

If someone remembered one message after encountering your church, what should it be?

What 2–3 emotions should someone feel after engaging with your church?

Phrase, verse, or slogan that captures your identity

Are there words/tones/topics your church avoids? Why?

How do you want your church to sound across different channels?online, stage, camera

Is there a recurring message/theme that should shape visual/emotional storytelling?

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Your Branding

The visual style of your brand is often the first impression people have of your church. Whether you prefer a modern, traditional, or timeless aesthetic, these details help us craft an impactful visual identity that embodies your values.

Tell us about your branding redesign needs

We have a brand we love and want to keep We have a logo, but want a refresh We don't have a brand yet

Link to your current logoGoogle Drive, Dropbox, or similar — file upload isn't available in this form.

Link to your current brand guide

Ministries you'd like brandede.g. Kids Ministry, Student Ministry, etc.

Any symbols or imagery that feel uniquely "you"?

Link to your photo library

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Brand Values

Please take time to complete this section thoughtfully — additional input from others at your church is encouraged. Slide toward the side that best represents your church for each pair below.

Masculine
Straight lines, angular shapes, dark colorsFeminine
Curved lines, softer shapes, lighter colors

3 — Balanced

Monochromatic
Variations of a single color or hueColorful
Diverse range of hues, vibrant, dynamic visuals

3 — Balanced

Necessity
Function over form, practical and essentialLuxury
Form over function, indulgent elements

3 — Balanced

Classic
Timeless, traditional elements, sophisticatedModern
Innovative, cutting-edge elements, minimalistic

3 — Balanced

Simple
Minimalistic elements, clean lines, negative spaceIntricate
Detailed, complex, ornate patterns

3 — Balanced

Approachable
Friendly, welcoming, casual, informal toneAuthoritative
Formal, structured, professional tone

3 — Balanced

Casual
Relaxed, informal elements, approachable toneProfessional
Polished, refined elements, competent tone

3 — Balanced

Conservative
Traditional, simple, understated detailsExtravagant
Bold, lavish, intricate details

3 — Balanced

Fun
Playful, whimsical elements, lighthearted toneSerious
Formal, straightforward, sober tone

3 — Balanced

Sporty
Dynamic, athletic elements, functional, movementElegant
Refined, luxurious elements, sophisticated, glamourous

3 — Balanced

Safe
Practical, familiar, conventional, predictableExtreme
Push boundaries, challenge conventional design

3 — Balanced

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Inspiration

This section gathers insights into the brands, visuals, or ideas that resonate with you and your vision for your church. By identifying examples that inspire you, we can better align our approach with your aesthetic preferences and desired tone.

Link 1–3 brands or churches whose branding inspires you

What about their branding stands out to you?

List any churches or brands you'd prefer not to resemble

What about their style doesn't fit your vision?

Link 2 or more websites you really like. What do you like about them?

List 1–2 brands/churches that communicate their message well. Why?

List any preferred fonts or typography combinations

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Creative Direction

Your Creative Director helps shape the visual direction of individual projects — sermon series, events, and more — so they reflect your brand in thoughtful, consistent ways. Take a moment to reflect on your church's overall design style. Feel free to involve your team; the more clarity here, the stronger your results.

How simple vs. intricate should your visuals feel?

SimpleIntricate

3 — Balanced

Where do you sit between Classic and Modern?

ClassicModern

3 — Balanced

Where do you sit between Timeless and Trendy?

TimelessTrendy

3 — Balanced

Do you lean toward Function-First or Form-First?

Function-FirstForm-First

3 — Balanced

Storytelling style: Literal vs. Abstract / Conceptual

LiteralAbstract / Conceptual

3 — Balanced

Any additional creative style direction to help guide your Creative Director?

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Your Community

Your church has an incredible influence. Here we want to explore where your brand travels, who it interacts with, and how you want it to influence your audience — putting faces, names, and stories on the people you're reaching.

How large is the area you are trying to reach?Boundaries, regions, counties, population, etc.

What type of people live within your community?Language, cultures, families, retirees, etc.

What do they drive/ride to work, school, or around town?

Are there any sports teams that are popular in your community?Local schools, colleges, universities, or regional professional teams.

Are influential companies of any kind present in your community?A distribution center, manufacturing hub, or company headquarters that employs many people or impacts the community.

How are people educated?Public school, homeschool, college education, etc.

How do they blow off steam?Popular recreational activities.

Where do people shop for general needs like clothes, housewares, etc.?

Where do people get their morning coffee?

Where do people like to shop for groceries?

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Final Details

Decision Makers

List anyone who needs to give input or final approval on branding or website decisionsInclude name & role to keep communication clear and avoid delays.

Let's Plan Ahead Together

Are there any upcoming events, seasons, or ideal timeframes you're hoping to align this project with?Helps with planning and setting realistic launch timelines.

Are there any key events or recurring days when your team is unavailable?E.g., pastor sabbaticals, holidays, regular days off, etc.

Ready to Schedule Your Discovery Workshop?

Click Submit to send your answers straight to our team. You can also download a copy for your own records or save this page as a PDF.